Since we last reported on the demand for Australian-made products in February 2020, COVID-19 impacts have severely challenged some areas of the Australian manufacturing sector, but also sparked interest in a positive reset.
New research from Roy Morgan released during September reveals that “Nine in ten Australians (89%) believe Australia should be producing more products locally following the COVID-19 pandemic.”
A preference for Australian-made goods was already high but enthusiasm has now intensified according to the research findings, “Since the pandemic, more than half of Australians (52%) say they now have an even higher preference for Australian-made products.”
Australian Made Chief Executive Ben Lazzaro believes that “Australia’s over-reliance on imported products has been highlighted during the COVID-19 pandemic. Australians are placing priority on manufacturing self-sufficiency and job creation along with a renewed appetite to address the imbalance between locally made and imported products, to ensure Australia’s long-term prosperity.”
The research findings have also highlighted that 99% of respondents recognised the Australian Made logo, associating it with positive, and progressive qualities
43% of respondents said they are now more likely to look for country of origin labels on products and 37% said they are now conducting more research online prior to purchasing products.
Roy Morgan survey respondents said they associate Australian Made with the following:
- 97% – the support of local jobs and employment opportunities,
- 95% – safe and high-quality products
- 89% – the use of ethical labour
- 83% – good value
- 78% – sustainability
- 77% – leading edge
- 74% – clean and green.
Davell is Australian Made & Owned
Davell Products Pty Limited has been manufacturing quality products in Australia continuously since 1946 and is a proud member of the Australian Made Campaign.
The AMAG logo can only be used on products that are registered with the not-for-profit organisation Australian Made Campaign Limited.
To use the logo, Davell meets the criteria set out in the Australian Consumer Law as well the stringent Australian Made, Australian Grown Logo Code of Practice.
You can view our Australian Made certificate here.
