The post-pandemic preference for Australian made products shows no sign of slowing down, and that’s great news for Australian onshore manufacturers like Davell Products.
New research from Roy Morgan highlights that 86% of Australian shoppers believe it is important to buy goods made by Australians.
Other interesting survey findings include the following:
- 67% say they ‘often’ or ‘always’ buy Australian made. Their main reasons for doing so are to support local jobs, contribute to the economy and because of the reliability and quality of Australian made products.
- Over one third of Australian consumers purchase more Australian made products now than before the pandemic began.
- A large majority say they feel positive when they buy Australian made products. Generally, people feel optimistic that they can support Australian jobs, with ethical practices being a key reason for the increased popularity of Australian Made products, particularly among younger consumers.
- 99% of Australians aged 18 and older are familiar with the Australian Made logo, which has the highest level of recognition among any certification mark in Australia.
- 93% of Australians believe the mark guarantees a product is made or grown in Australia.
Consumers also reported several attributes they associated with the Australian Made logo:
- supporting local jobs and employment (97%)
- safe (94%)
- high quality (94%)
- reliable (93%)
- use of ethical labour (90%)
- good value (85%)
- sustainable (80%)
- environmentally friendly (80%).
A spokesperson from Roy Morgan summed up the research findings commenting, “when you buy Australian Made and Grown products, you know what you are getting — products grown in our clean, green environment and made to the highest of manufacturing standards. At the same time, you are pumping money back into the economy, which helps to keep Aussie jobs, strengthen other local industries, and support local communities”.
As a proud onshore manufacturer and member of the Australian Made Campaign since 2010, Davell Products continues to uphold the attributes that consumers associate with the Australian Made logo. These include supporting local jobs, the economy, the use of ethical labour, the production of high quality products and more.
You can read more about our support of Australia’s sustainable economic future here.
We encourage you to support Australian manufacturing by choosing Davell Products for your next project.
Get in touch with us on 1800 069 105 to find out more.
